If you are thinking of selling your house, flat or villa, there is one essential step that many owners overlook and that can make all the difference to the final result: preparing the property before the photo shoot.
We live in a digital age, where most potential buyers view properties online long before arranging a viewing.
Photographs are the first visual contact with the property and, as the saying goes, there is no second chance to make a good first impression.
In this article, we share best practices for preparing your property for sales photographs, helping you attract more interested parties, generate more visits and increase your chances of closing the deal at the best price.

1. Remove personal items and organise the space
The main goal is to allow those viewing the photos to imagine themselves living in that space. To do this, it is important to remove very personal or disorganised items, such as:
  • Family photographs;
  • Religious or political objects;
  • Scattered toys;
  • Visible cables and chargers;
  • Hanging clothes or shoes in view.
Extra tip: take advantage of this step to do a little general tidying up. A clean and organised space conveys care and comfort.

2. Make the most of natural (and artificial) light
Light is one of the great allies in real estate photography. Well-lit environments appear more spacious, welcoming and modern. Here´s what you can do:
  • Open curtains and blinds to make the most of daylight;
  • Turn on all interior lights to eliminate shadows;
  • Replace burnt-out bulbs with soft white lights.
Avoid yellowish or very strong lights that can distort the colours of the space.

3. Create appealing environments with small details
Some simple decorative elements can greatly enhance your photos:
  • Colourful cushions on the sofa or bed;
  • A neatly folded blanket;
  • A vase of fresh flowers or a fruit bowl in the kitchen;
  • Clean, folded towels in the bathroom.
The idea is to convey a sense of “home ready to move into”, without overdoing it.

4. Pay special attention to the kitchen and bathroom
These rooms are decisive for many buyers, so they deserve special attention:
  • Remove personal hygiene products and utensils from the countertop;
  • Close the toilet lid and clean the mirrors thoroughly;
  • Hide cloths, detergents and rubbish bags.
Clean and minimalist environments make all the difference.

5. Free up space and improve circulation
Excessive or oversized furniture can make the property look smaller than it really is. Whenever possible:
  • Remove unnecessary items;
  • Replace heavy rugs or curtains;
  • Keep passageways unobstructed.
Fewer objects = more visual space.

Conclusion: preparation makes all the difference when selling!
Preparing the property for photographs is a small effort with a big impact on the results. In an increasingly competitive property market, standing out in the first images can mean:
  • More visits;
  • Greater interest from buyers;
  • A quicker sale and, often, for a higher price.
Need help preparing your property for sale?

At Imoquest, we support our clients through every step of the process: from preparation to sale. If you want to put your property on the market with the best possible visibility, we are here to help.
📩 Get in touch!